Also commonly called East Coast and Eastland, the Tairāwhiti region extends from east of Ōpōtiki in the north to the Mohaka River in the south.

What lies between is an almost untouched paradise of spectacular surf beaches, inland wilderness, fertile vineyards and farms, marae and settlements, gorgeous lakes and rivers and Gisborne, a city thriving with cafés, hotels and historic sites.

First place

Tairāwhiti is a region of many firsts. In addition to welcoming the sun, Gisborne saw some of the first Māori to land after their epic Pacific navigations in the fourteenth century. Their many descendants now make up almost half of the region – an authentic expression of what it means to be a bicultural nation. It’s also where, in 1769, Captain James Cook anchored his ship Endeavour and came ashore for the first meeting on land between Māori and Pakeha. The encounter will be commemorated every October until 2019, when major events will mark the 250th year of this historic coming together of our peoples. The beginnings of our modern nation truly started here. And in keeping with those voyages, Tairāwhiti hosts the dawn of a new space age – with Rocket Lab basing its operations on the beautiful Mahia Peninsula.

Find out more here

Explore and indulge

Tairāwhiti Gisborne is one of the first wine regions in New Zealand and is recognised globally for its Chardonnay, Viognier, Gewürztraminer and Chenin Blanc. Many of our world-class vineyards offer cellar doors to indulge your passion for wine and food. We’re the surf capital too. We’ve got, arguably, New Zealand’s best breaks and can guarantee a choice of surf for every age and level of expertise. Learn to surf with us. And if surfing’s not your thing, try paddle boarding. We’re good at that as well! We host hugely popular events such as Rhythm and Vines (over New Year), the Gisborne Wine and Food Weekend (Labour Weekend) and the increasingly popular Sunsplash Summer Festival (late January).

In summer, campers and sunlovers descend on our beaches. Cyclists, trampers, hunters and fishers love exploring our hinterland all year round. Some lucky ones will enjoy pulling up a fresh cray for dinner, catching a trout in the Motu River or chartering a deep sea fishing boat. Our fishing is renowned around the globe.

Live and work

The very lucky ones choose to stay, live and work in Tairāwhiti Gisborne, which boasts quality schools and a vibrant, warm-hearted community. Some of New Zealand’s most innovative exporters, in agritech, manufacturing and design, are based here too. We’re open for business, offering land, talent and of course a lifestyle unmatched in the world. No traffic jams, no queues and a surf beach that’s minutes away from work – what’s not to love?

Come on over

Tairāwhiti Gisborne is rich in history, culture, cuisine and adventure. And yet it remains undiscovered by so many New Zealanders. We’d like to change that. In this website you can find hundreds of reasons to visit us – for business and for pleasure. So come on over. We’d love to see you!

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