About Us

Who Are We?

Tairāwhiti Gisborne (“TG”) is the marketing and promotional brand for the Tairāwhiti/Eastland region.

The brand has been created for the region by Activate Tairāwhiti (AT) which functions as both the Economic Development Agency (EDA) and Regional Tourism Office (RTO).

AT is owned by Eastland Community Trust (ECT).

The AT organisational responsibilities include promoting Gisborne and Tairāwhiti as a great place to “Work, Live and Play”.

This includes attracting new and developing businesses, skilled workers and their families to the region, support existing business growth and capability as well as promoting Tairāwhiti as a visitor destination.

Click on Our Brand tile below to learn about our regional brand and the Image Library tile for information on the new image library.

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